Larry has been working with BMW's for the majority of his life. Larry started with BMW as a car mechanic but found his calling to be with the two-wheeled variety of BMW's. Larry has headed the BMW Motorcycle operation in San Francisco for close to 15 years and we are proud to have him as part of our team. Larry brings an enormous amount of product knowledge as well as a deep enthusiasm for the brand to our team. Currently, Renzo is riding a G650X Challenge to and from work but rumor has it he may be looking to sell a very clean Honda RC30 to make room for an S1000RR in his garage. Drop him a line if you are looking for an exotic piece of Honda history.

Bryan has been with us since '08 and has steadily built a reputation for being a straight-shooter and customer advocate. Whether you know exactly what you are looking for or need some help deciding which bike is right for you, Bryan has the knowledge to get you on the right bike. As I write this, Bryan is riding a Gixxer 750 but he has his eye on our S1000RR demo bike. Like Larry, Bryan is looking to make some room in his garage, so if you're interested in a rare Honda 400 track bike, give him a buzz. Once we've racked up 2,500 miles on the demo, Bryan will be taking the reins of a loaded 1000 with the Motorsport paint scheme. Most of us are very jealous.

Bill is another carry over from the old "car store" days and has been the acting motorcycle parts manager for close to 5 years. Bill has exceptional organizational skills and has utilized our high-density storage cabinets to great effect, keeping all commonly used parts in stock in our small San Francisco warehouse. Bill is a tremendous team member and is constantly looking for hot new products to fill our showroom. If you have an accessory that you really like, let Bill know so we can spread the word!

Carlos is another cross over from the BMW car world, coming to work for us after years working in the BMW car store here in S.F. Although he is currently 'bike-less', Carlos's enthusiasm for the sport and thirst for motorcycle knowledge remain strong. If you are looking for information or advice related to BMW apparel, Carlos is definitely the guy to talk to as he is very familiar with the entire line of BMW gear. Carlos's ability to speak Spanish has also proven to be invaluable while assisting many of our visitors from outside of the U.S.

Anjuli has been working part-time for us for a number of years now and we are very pleased to continue to count her as part of our team. From DMV paperwork, to web-building, to parts merchandising and selling, Anjuli can do it all at a very high level. We hope to make Anjuli a full-time team member once the economy and riding season come back as she is more than up for any challenges we throw her way.

Fredy is our most experienced service advisor and a guy that is used to operating under pressure. With a background in office and restaurant management, Fredy is no stranger to heavy work loads or multi-tasking which is great for us because the service desk is one of the most demanding positions in our operation. Fredy currently rides a "custom" R1 but we expect the S1000RR bug will bite him sooner rather than later.

Although Rich has only been with us a little over a year, he has already established himself as a real asset at the service desk. Rich is a fully certified BMW technician, but we decided that his strong communication skills would be wasted twisting wrenches, so we put him on the front line. This has proven to be a good call as we continue to receive a steady stream of 'happy' customer feedback.

David is our most experienced team member and, as far as we're concerned, he's also the best BMW Motorcycle technician in the Bay Area. Starting with Bavarian Cycle Works, David has been a prominent member of the San Francisco BMW Motorcycle scene for the last couple of decades. We know that many customers ask for David by name and we are proud to have a technician of his ability and calibre on our team.

As our youngest master technician, Mario is still in the 'sponge' phase of his career, soaking up knowledge and experience on a daily basis. Over the past year and a half, we have been mightily impressed by Mario's abilities as he methodically and accurately works through some of our most difficult jobs. Having received his master certification in 2009, Mario is now fully capable of handling anything we throw at him. Mario currently commutes on a GSX-R 600 but we're confident that a few more months of that (small tank range, aggressive ergos, no heated anything, etc.) will have Mario seeing the light in the form of a BMW.

Kyle made the 'big move' from New York to the Bay Area in late 2009 and we are very pleased that he chose to become a part of the BMWMCSF team. Having previously worked for BMW of Manhattan (the only BMW store in the nation to be owned and operated by BMW of North America) we were pretty confident of Kyle's technical abilites, but in his short time with us he has proven his worth time after time. Kyle has one of those 'can-do' attitudes that will serve him well as he completes his training and becomes master certified. We hope Kyle prefers the West coast weather and stays with us for a long time.

Eric and his dad, Steve, took ownership of the BMW Motorcycle franchise here in San Francisco in April of 2008. Since that time Eric has been acting as the business manager/controller, meaning he pushes a lot of papers around most days. Some of you might remember Eric from the old 'car store days' when he worked at as a parts counterperson upstairs in the motorcycle department.